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Leonid Tchertov
PERCEPTOGRAPHIC CODE IN VISUAL CULTURE:
SIGN SYSTEMS, CULTURAL NARRATIVES AND SYMBOL APPREHENSION.
1. Visual culture and perceptual code.
Human, unlike animals, can not only receive optical data, but also deliberately
produce them, creating depictions. The ability to produce and reproduce
depictions is conditioned, besides natural system of eyesight, by culturally
elaborated skills, and it depends on both external technical means known
in definite culture and internal ways of operating visual images. There
is a connection between technical and psychical means of treating optical
data, in particular, some internal "forms of vision" depend
on external "forms of communication" of visual messages, which
are at disposal of interacting subjects.
A system of technical and mental means, worked out historically for creating,
transmission and receiving of optical information cultivated by an individual
or a collective can be defined as visual culture of these subjects. Like
any other culture, the visual one can be considered from semiotic point
of view - as a system of both particular visual codes intended mostly
for spatial channel of information connection, and optically presented
texts, created by these codes.
The visual codes include sign and signal systems with diverse psychological
and semiotic mechanisms and to different extent depend on natural and
cultural factors. The visual culture not only develops a number of artificially
created sign systems, but also transforms several codes, which have natural
routes and are formed on biological level as means of adaptation to the
changes of surroundings.
It is possible to consider the perceptual code as one of these natural
signal-indexal systems, regulating translation of optical data from visual
field into a perceptive image of things unfolding in visible world (using
the terms suggested by Gibson 1950, Chap. III). By means of this code,
a mosaic of light and dark spots, which is formed on the sensory level,
transforms on the perceptual level into stereometric picture of spatial
situation.
These two levels of vision differ from each other by their structural
qualities. The structure of visual field is correlated with the body scheme
by relations "left-right", "high-low", "center-periphery",
etc. These relations form a stabile "framework" of visual field
- in contrast to its unstable "filling" with changeable configurations
of light and color spots. Unlike this sensory level, the level of "visible
world" contains the perceptive images of spatial forms, presented
as opposed to the body of the seeing subject and separated from each other
by "empty" inter-objective space. These images have a quality
of constancy - being independent of unimportant variations of distance,
visual angle, lighting, color tints and other features of the perceived
object, which remains an invariant of variable conditions of seeing and
"filling" of visual field.
Both sensory and perceptual (in the narrow sense) levels of vision are
not reflected in common perception. The last is the perception in the
broad sense, which includes as an obligatory component one more level
of vision, connected with recognition of objects of the visible world
as representatives of some class or cognitive category (as it is treated,
for example in: Bruner 1973: 7 and ff.). These categories are invariants
already in relation to variations of object forms and their perceptive
images, which can be identified with the same visual scheme. On this "apperceptual"
level of vision these objects are identified by a subject as something
or somebody meaningful - as a useful tool, as a civil servant, etc.
The perception of the "pure world of volumetric forms" and even
more the reception of the "pure world of light and color spots"
are abstractions from the "world of meaningful objects". They
are not typical for everyday vision and need a skill of "analytical
introspection", getting by special education and being always incomplete.
In the "natural" process of seeing transits from sensory to
the perceptual and then - to the apperception-levels of 'vision' occur
unconsciously and are the parts of the whole cognitive action. But in
theoretical analysis these levels must be distinguished, - as well as
the visual codes serving for the translation and transformation of optical
data between them. There are, particularly, the codes of recognition,
which mediate the processes of visual categorization of recognizable things
and as semiotic systems are very different from the perceptual code.
Unlike them the perceptual code mediates the transit from the field of
light and color spots grasped on sensory level to the world of volumetric
forms and their spatial relations developing in a perceptive image of
visible space. In its system the difference between these two levels of
vision reveals as the difference between the plane of expression and the
plane of contents: the first is formed by relations between the parts
of visual field with different light and color qualities, and the second
is constructed as a result of their unconscious interpretation on perceptual
level as images of some external objects.
2. Perceptography as a communicative version of the perceptual code.
This naturally formed perceptual code is converted by human activity
in its cultural versions, which can mediate not only the subject-object
information connections but also inter-subject communication as well.
Cultural modifications of the perceptual code give the possibility of
creating and perceiving depictions as such artificial means of objects
representation and communication between subjects, which stimulate visual
perception of things absent in front of the spectator. In creating depictions
as communicative means the elements and structures of natural perceptual
code are reflected and exteriorized, taken out and replaced by some visible
substitutes. Psychical means of seeing are substituted by some physical
elements, which are visible themselves. These visible spots and lines
are created as if they were a projection on a plane of heterogeneous structure
of color feelings formed (or as if they were formed) in a visual field
of a painter. Unlike volumetric sculpture, painted surface does not directly
fix a constant perceptive image of objects independent of the point of
view, the lightness, etc., but definite conditions of their appearance
and a particular spots configuration in visual field. In a similar way
the "regular field" forming as a rule a rectangular frame of
depiction (see: Shapiro 1994) becomes a "projection" of this
visual field itself with its stable structure of relations "top-bottom",
"left-right", "center-periphery", etc. (cp. an idea
of "organs projection", enveloped in: Kapp 1877).
The "picture plane" is interpreted usually not as this projection
of internal visual feelings from subject's mind onto an external surface,
but as the projection onto a plane of depicted spatial objects (see, in
particular: Sedgwick 1980: 38-40). However, the last can be received only
because the flat of depiction serves as artificially created optical stimulus
of objects perception, and reproduces rather their "form of expression"
on subject, than a "form of being" (according to Hildebrand's
distinction of "Ausdrucksform" and "Daseinsform" -
see: Hildebrand 1988: 133, 212).
A picture is treated at least since the Renaissance Age (by Alberti, Leonardo,
etc.) as a "transparent surface", - not as a wall or a board,
but as a window, which is looked trough, and even lat. perspectiva was
translated by Durer as "seeing trough" ("Durchsehen")
- (see: Panofsky 1998: 664, 716-717). In a perspective depiction configuration
of spots and lines on a pictorial surface functions not as a "distant",
but as a "proximal" stimulus. They perform the function of sensory
data that are not independent elements of the depicted picture, like color
feelings in visual field usually are not independent objects drawing attention.
Both of them are something looked trough in the acts of perception of
the depicted world, but not something looked at. If the look is directed
not through but at the pictorial surface itself, the picture "returns"
in a row of other things coexisting with it in common space. Thereby,
the picture can be perceived both - as a single object of perception and
as a means of perception of something except. Therefore the picture on
the flat surface is a "paradoxical" object with "double
space": it can be perceived, but can show something other instead
of itself; it exists in the real space, but can open for sight another
space filled with objects, which are absent in reality in front of the
spectator (cp.: Gibson 1979, Chap. 15, Gregory 1970, Chap. 2, Hartman
1953: 98-99).
From semiotic point of view a configuration of spots and lines stimulating
perception of absent objects can be considered not as a single sign, but
as a set of "sense-distinctive" relations forming together a
visual-spatial text of particular kind. The word text originates from
lat. textus as well as the word textile, that allows to see its relationship
to texture of a woven gobelin and even of a painted canvas. However, neither
natural texture nor created strokes themselves form the visual text of
such type, but the relations of lines and colors, which are connected
functionally with the processes of picture perception. Such visual-spatial
text functions as a "perceptogramme", which, on one hand is
an external record of perception or "internal drawing" formed
in artist's mind, and on the other hand, is a programme guiding the visual
perception of a beholder. Correspondingly, it acts expressively regarding
to the creator and impressively in relation to the spectator, and only
by this condition it performs also a representative function relating
perceptive image each of them to an external referent (cp. "Organon
Modell" of semiotic functions suggested in: Buhler 1934: 28; cf.
Also with the "sign-series" published by the semiotic team of
Amsterdam "John Benjamins Corporation", for some good instances
see: Bouissac, P., Herzfeld, M.,Posner R.,(Eds.) 1986; Fischer O., Nanny
M., (Eds.) 2001; Muller, Wolfgang G., Fischer Olga, (editors), 2003; Simone
R., (Ed.) 1995; ).
As a spatial text of a particular type, the perceptogramme has a space,
which is "divided" into both the depicting and depicted ones.
They form in the perceptographic text, correspondingly, the "plane
of expression" constructed by a surface covered with some color or
black-and-white spots, and the "plane of contents", where they
are interpreted as a space of depicted objects. This double space of the
picture supposes its double vision by "reading" as a text: its
plane of expression is accepted on the sensory level of the "visual
field", whereas the plane of contents is built on the perceptual
level of the "visible world". So the developing of the plane
of contents not on conceptual, but on the perceptual level is the other
main peculiarity of perceptographic text.
Like any other text, the perceptogramme can be replicated as far as its
semiotic means are reproducible. These means are heterogeneous and belong
to different types. There are certainly some structures in the pictures,
which reveal an iconicity regarding to represented objects - rather the
iconicity of their quantitative relations (proportionality of linear sets,
color relationships, etc.), than of their "qualities" fixed
by words (a "green" grass can be painted without a green paint
only by precisely selected set of color relations - as, especially, Corot
and Impressionists have shown). However, the painted surface as well as
its meaningful parts cannot be reduced to "iconic signs" of
depicted objects and often have few common with them in physical or geometrical
qualities. Qualification of a picture as an "iconic sign" is
based, as a rule, on the recognition of the depicted objects and on the
establishing of their common features. In this case an iconicity of the
picture can be not more, than that of the visual scheme used for the categorization
of recognizable objects. Peircean concept of iconic sign allows to consider
depictions as the means of representation and communication and thereby
fix their semiotic functions. But it is not enough for distinction of
various ways of depictions and their structural differentiation. If, for
example, diverse photos, pictures, sculptures or roentgenograms of the
same statesman are in equal way his "iconic signs", this concept
does not give much to differentiation of these types of depictions and
to explanation of their influence the beholder. Moreover, application
of this concept does not explain some specific features of graphic (creating
on a flat) depictions. The picture - treated in the broad sense, as a
surface, which is covered with some spots and which shows something other
except itself (cp.: Gibson 1979, Chap. 15; Gibson 1980: xi), - cannot
in principle be limited with such "iconic signs". Indeed, according
to definition, the last represents their denotat due to similarity or
likeness with it, whereas the flat depiction, on the contrary, must be
unlike the depicted volumetric object in order to look like it. Particularly,
the rules of linear perspective prescribe deviation from geometric identity
(congruence) between configuration of lines on the depicting plane and
the depicted form of its spatial original. These rules demand, for example,
to depict parallel lines as converged in a point, square - as an irregular
quadrangle, circle - as an oval, etc. The approach to the depiction as
to an iconic sign does not clear these "deformations", because
they belong to semiotic means of other types. In regard to represented
object these means are indexes, which differ from it, but allow subject,
who "reads" them as a visual text, to grasp its form and spatial
situation, whereas regarding to this subject they are signals stimulating,
more or less forced, defined perceptive actions - construction in his
mind a perceptive image of the depicted world. Thereby the perceptogramme
allows to represent something as if it would be presented to a subject,
and it is possible due to the ability to create optical conditions of
its perception, and to stimulate appearance of its spatial image in the
mind of subject, rather than by similarity to something depicted.
Despite the signal-indexal means of such perceptography are derivative
from perceptual code, they can be distinguished as an autonomous group
and considered as a special perceptographic code. As an external artificial
modification of the perceptual code it mediates not intra-subjective processes
of cognition, but inter-subjective processes of communication. Its semiotic
means differ from the means of the naturally formed and unconsciously
used perceptual code, because they are selected as results of reflection
of some sensory structures in processes of intersubjective communication
by depictions, and then transmitted in a cultural tradition.
For communication by means of depictions some features of individual images
have to be translated into external means understandable for other subjects.
Although lines and spots painted on the flat surface are based on the
structure of the naturally formed sensory pattern, their selection is
connected with culturally accepted norms and ways of depiction. These
norms can prescribe to use, for example, definite "alphabet" of colors and several geometrical figures or more complex schemes as means
of visual analysis.
This is the reason of such great difference between the ability of seeing
a depicted in a depiction, and the reversal ability to translate percept
into a depiction on a plane. The former can be based on natural system
of perceptual code and is available in early childhood, whereas the skill
of graphic depiction needs mastering of worked out culturally means of
perceptography, and it requires long years of learning. It is an education
rather of the eye and the mind than of the hand - the development of an
ability to analyse visible form and select some linear and color relations,
which direct the formation of definite perceptive image. In other words
lerning to draw and getting a skill to create depictions is mastering
signal-indexal means of perceptography.
The difference of this mastering between the creator and spectator does
not mean that the last preserves a vision independent on any cultural
influence. All people obtain in culture some ways of vision and interpretation,
but these ways can be determinated by practical purposes and not connected
with the depicting activity. However the qualified perception of depictions,
created by different means of perceptography, demands to develop an ability
to "read" them on the "visual language" used for their
creation. But even without mastering the perceptographic code the spectator
can as a rule see something depicted on a figurative picture using only
"natural" perceptual code and the codes of recognition, whereas
the creator of the depiction cannot in principle do without any means
of perceptography.
Unlike naturally appeared and then constantly reproduced perceptual code,
the semiotic system of perceptographic code depends on definite visual
culture. The means of perceptography are elaborated in different historical
periods, different kinds of art or in various forms of everyday life,
and they are coordinated with diverse cultural norms and ways of vision.
Thereby diverse cultural versions of perceptographic code appear: in one
case the role of main representative means is performed by linear contours,
in other cases - by color spots, etc. It is notable, that Heinrich Wolfflin,
introducing the distinction between linear and painting "forms of
vision" or "forms of representation" ("Anschauungsformen"
or "Darstellungsformen"), spoke about them as about "different
languages" affording to express everything by their own means (see:
Wolfflin 1956: 22). Each of these "forms of vision" can be considered
semioticaly as a special way of creating and "reading" of visual
image determined by the visual culture, particularly - as a special set
of perceptographic means, used in this culture for constructing perceptive
images of depicted objects.
At the same time dependence of these perceptographic means on culturally
determined choice does not turn them into the fully conventional signs
(as it was supposed by Goodman 1968). This turning occurs only if the
conventional interpretation fully displaces the perceptual one, as it
is performed, for example, in ideographic or phonetic writing. But in
case of perceptography its means preserve some iconic features and are
motivated by possibilities of the natural perceptual code. The visual
culture only picks out within its framework some favorable elements and
structures and develops by creators and spectators an ability to be limited
by these means for building the perceptive image of the depicted object.
3. Specific features of perceptographic code.
As a semiotic system the perceptographic code has specific features,
which reveal themselves especially in comparison with the verbal language
system. So, the syntax of perceptogrammes has the essential structural
differences from sign constructions, like verbal texts. If the last ones
are built as lineary ordered chains of discrete signs in irreversible
sucsession, in case of perceptography the meaningful space cannot in principle
be limited by the one-dimensional order of elements, and is always two-dimensional.
Unlike the space of written text, the space of a perceptogramme is reversible,
because supposes in different dimensions both "direct" and "return"
movements of the "reading" look. This space is often also continual
as far as it does not demand abrupt jumps between meaningful or sense-distinctive
units - in contrast to even continually written letters, which presume
separation from each other. Like discreteness of writting, the continuality
of the perceptographic text is rather a characteristic of semiotic "form"
than of "substance" of its expression plane, because the qualities
of physical bearers in both cases are of no importance.
If the discretness of successive units in verbal language reveals itself
in the "principle of alphabet", the continual flowing of sense-distinctive
shades of colors or tones corresponds to another principle, which can
be called a "principle of palette". Like the palette gives the
field for mixing of a number of ready paints, the perceptgraphic code
as a system of optical means gives a possbility to excceed the limits
of several standart units but to use the whole three-dimensional and continual
"space of colors" with the fluent transits between different
nuances of the spectrum as well as between their more or less dark and
more or less pure shades. The "principle of palette" is valid
also for lineal configurations, which can continually vary in two-dimensional
depicting space, preserving the representative function in each of its
fragments.
These syntactic features are connected with the specific semantics of
the perceptographic code. As it was allready mentioned, its plane of contents
develops on the perceptual level, which permits to construct an image
of the three-dimensional and continual space; this continuity of the depicted
space motivates the same quality of the depicting plane. The relations
between the plane of expression and the plane of contents in the perceptographic
code differs from semantic relations in verbal language and similar systems
of conventional signs by its non-significative way of representation.
Instead of signs "vocabulary" with fixed meanings this code
disposes a set of linear and color indexes of different types, which meaning
is not fixed without any context, but is obtained in the system of relations
with other indexes. So, a configuration of drawn lines forms a net of
connections, which does not signify directly "what" is depicted,
but shows "where" the borders of the depicted figures, their
coverings and intersections, etc. are situated, and only the resulting
shape can be recognized. In a similar way a pattern of color spots painted
on a flat, arranges a system of contrasts and nuances between dark and
light, bright and dim, etc. These relations form a set of indexes of the
depicted world and of signals directing moovements of the look in perceptive
acts.
Comparing such structure of perceptographic code with one of linguistic
systems, it is possible to say, that perceptography has some features
not of "lexical", but of "grammatical" type of languages,
as they were distinguished by F.de Saussure (see: Saussure 1972: 183).
In the languages of grammatical type the motivated rules of constructing
prevail over a set of conventional signs. The same regards to the perceptographic
code, where, for example, the linear perspective serves as a system of
grammatical rules regulating construction of linear relations, but not
as a set of lines and outlines with a "ready" meaning, - as
well as in the system of ligths and shadows a set of relations between
color spots is more important for creating of a perceptive image of the
depicted situation, than any of these spots separated from each other.
(Structuralistic point of view, according to which the whole system of
representative means is more important, than single elements, is actual
equally for pictorial representation - as it has been shown theoretically
by Gestalt psychologists, and as always was known on the empirical level
for artists).
There are also specific pragmatic features of perceptographic code, which
are connected, first of all, with its intention to activate the perceptual
level of viewing subject. The perceptography allows to show objects instead
of describing them. In contrast to verbal texts, where the plane of contents
is developed only on the levels of notions and conceptions, the "mental
address" of perceptographic text is just the perceptual level, treated
even in narrower sense, - as an ability to construct images of presented
forms without identifying and recognizing them (cp: Rock 1985: 105). "Reading"
the perceptographic texts supposes interpreter to have different abilities,
than for reading the verbal texts - not an ability of pure imagination,
but a capacity to construct a perceptive image in the "plane of contents"
of lines and color spots functioning as the "plane of expression".
Due to this ability a spectator can see "behind" the painted
plane a space of the depicted world. For him or her the depicted space
of the perceptogramme can be more or less "transparent". A degree
of this "transparence" depends on many pragmatic factors - on
a purpose of depiction, on the individual skills of the beholder, on the
cultural tradition to use some definite means of perceptography, etc.
The perceptographic code differs not only from linguistic systems but
also from other visual-spatial codes, which control the translation of
optical information to other mental levels. Particularly, it differs from
codes of recognition, which regulate acts of categorization of perceived
objects, for instance, - from the object-functional code regulating interpretation
of a visible spatial form as a thing with a definite instrumental function
(as a hammer, as a pencil, etc.) or from the procsemic code permitting
to categorize spatial relations between some people as "close"
or "far", "intimate" or "official", etc.
The codes of this type have features different than perceptual and perceptographic
ones do, and due to their structure they are closer to linguistic sign
systems. In particular, unlike the perceptographic code, they have a sort
of vocabulary - a set of stabile units (visual schemes) used as samples
of recognizable forms with invariable meaning, and thereby they are the
systems rather of "lexical" than "grammatical" type
in the above mentioned sense.
Usage of the perceptographic code provides as a rule conditions for recognition
of the depicted objects, as well as - for application of other visual-spatial
codes. However the perceptographic code and the codes of recognition are
relatively independent from each other. Although the categorization of
the visible form can influence the perceptive image, the act of perception
(in the narrow sense) is not identical to recognizing of a familiar object
and does not need it. Using the means of perceptography it is possible
to depict any spatial form independent of its existence, as well as independent
of is it recognizable or not. Moreover, even this recognizing does not
add any visual details, which can be seen only in the developed perceptive
image. On the other hand, as this recognizing is based on the invariant
of many of such images, it does not require the development of any of
them: the visual categorization of a spatial image is possible even if
it is reduced to a simple scheme. For example, a laconic pictogram can
be quite a recognizable depiction without forming a detailed picture of
object, and at the same time without turning into fully arbitrary sign.
So, the pictogramme can be considered as a perceptogramme, reduced to
a minimum set of object's indexes, permitting to use the code of recognition
(in contrast to an ideogramme, which needs to use this code only for recognizing
of itself as a presented sign, but not of any represented object). Something
similar one can see also in case of caricature concentrating several recognizable
features of person's image without creating a naturalistic portrait.
4. Perceptography as an art.
It is not surprising, that various versions of the perceptographic code
develope to the greatest extent in art sphere. Although this code belongs
to other spheres of culture as well, the visual arts involve it in the
systems of their expressive and representational means, transforming them
according to historically changeable norms of its different kindes. Mastering
different possibilities of the perceptographic code is a basis of development
in figurative painting and drowing.
However, not all of the artificially created depictions are artistic ones.
Like not all written texts are works of calligraphy, not all pictures
are pieces of perceptography as an art. A visual text worked out by means
of the perceptographic code gets the quality of art of depiction only
if these means and skill of their usage become a subject for special artistic
evaluation and satisfies the criteria worked out in an artistic culture.
The art of depiction is not identical to figurative art in general, which
uses diverse visual codes. Different kinds of figurative arts - painting,
drawing or relief - can be considered as "arts of depiction"
as far as they are just the skilful usage and development of various modifications
of the perceptographic code. Each of these arts develops its own versions
of perceptography for creating the artificial stimuli of perception of
objects which are not presented actually. In particular, the lineal drawing
(for example Villard d'Honnecourd's designs) confines itself only to outlines,
representing some borders between forms, and eliminates their tonal and
colour "filling". The means of the black-and-white graphics
(for instance, by Aubrey Beardsley) includes the differences between two
polar types of spots, whereas the tonal graphics (as, for example, Rembrand's
engravings) adds more gradations between the dark and the light. The painting
obviously uses also the color diversity and does it in different manner.
One can find in various styles and trends more lineal or more coloristic
paintings. An art of relief was developed due to using of some indices
of the perceptographic code in forming of volumetric representations,
especially, with perspective contraction.
The treatment to the perceptographic code is of a special stylistic importance
for the applied arts, which, on one hand, as a rule hold a task to decorate
a surface of useful objects, and, on the other hand, sometimes approaches
to the decoration as to a figurative picture. So the difference between
two spaces - the depicting and the depicted ones can be in the applied
arts more or less strong - from maximum coincidence, for example, in case
of flat silhouettes of figures on the surface in classical Greek vase
painting, to maximum conflict between them, for example, in the Baroque
Age, which was ready "to repeat" the Rafael's or Rubens' pictures
on a flat surface of carpet or even to build a depiction of deep and concave
space on a convex surface of pottery and porcelain wares. It is a peculiarity
of the post-Renaissance artistic and general visual culture - to prefer
even in applied and decorative art to look "trough" the depicting
surface, rather than to look directly at this surface itself.
From this point of view historical development of the arts of depiction,
both fine and applied ones, can be treated as diachronic modifications
of the perceptographic code - on one hand, as extension of its means by
using new "visual discoveries" (in terms: Gombrich 1960, Chap.
IX; cf. also views of Rudolf Arnheim : 1969; 1974), and, on the other
hand, as more strict their selection. One can see, how the dominating
elements of the perceptographic code have changed from lineal to tonal
and color ones: the "graphic" outlines of depicted figures (in
ancient and medieval painting) were changed by depictions of "sculptural"
volumes due to using of light and shadow (in painting of the Renaissance),
then - by "architectural" constructions of complex built space
by means of linear and aerial perspective (especially, in the Baroque
paintings) and again - by painted "dissolution" of depicted
forms and their local colors in a vague milieu of many divided chromatic
elements (in the paintings of Impressionists).
The art of perceptography develops not only as a skill to create perceptive
images of absent objects, but also as a skill to direct the process of
perceiving. An artist constructs the relations of lines and colors in
a depicting space in such way, that they visually unify something one
and separate something other, singling out more important details and
taking away secondary ones, etc. Skillful usage of perceptographic means
by an artist can at first attract viewer's attention to one part of a
picture, lead his look in a definite direction, at the same time "hiding"
some other details of the picture till the next stage of the process of
perception. So, for example, the elders from Tintoretto's "Susanna
and the Elders" (Kunsthistorisches Museum, Vienna) are hidden in
the bushes not only from Susanna, but also, till definite moment, from
viewer's look. This skill to lead a look in a definite succession can
be considered semioticaly as the know-how to arrange the visual signals
controlling the process of looking into the picture.
Mastering the means of the perceptographic code leads to historical changes
of "forms of vision" and relations between the perceptographic
and other visual-spatial codes. For example the perceptographic code in
icon painting had to perform rather secondary function and was of less
importance for Medieval visual culture, than, let us say, iconographic
code, which connects the perceived and recognized figures with some verbal
interpretations, first of all from the Sacred Book. However the later
cultural transformations and secularization of the European culture revealed
in the sphere of visual culture particularly trough the change of relations
between the perceptographic and iconographic codes. The Renaissance, Baroque
and Impressionists' paintings can be considered as the successive stages
of increasing role of the perceptographic code in visual culture and its
releasing from the subordination to the iconographic and other codes.
As a subject of artistic evaluation the perceptographic code was interesting
in different epochs with its different possibilities. If mastering its
means for the Renaissance and Baroque artists was connected with the skill
to make a depicting surface "hidden" from a spectator and "transparent"
for the depicted world, the artists of the later epochs gave up the attempts
to create an illusion of its absence, but, on the contrary, drew attention
to the depicting plane. Particularly, in Impressionists' and Post-impressionists'
paintings it became less "transparent", delaying a "transit" of the look into a depicted space and attracting the sight to lineal and
color elements on the surface. In the Cubists' paintings composition of
these elements on the depicting plane becomes more important than the
depicted objects. The Abstract art performs the next step: the lines and
color spots on the surface are independent of the function creating perceptive
image of the depicted space. Thereby the perceptographic code, together
with codes, usage of which depends on creating depictions, turns out beyond
the artistic attention, making way for the synesthetic, architectonic
and other visual codes, which do not need to use perceptography.
5. Perceptography and external optical means.
Transformations of the perceptographic code in culture are connected
with the changes of the external technical means used for creation, transmission
and reception of visual images of space. Each of them transmits and transforms
these images in its own way and introduces a possibility of some new "forms
of vision" in visual culture.
In particular, usage of lineal contours for representation of depicted
objects indeed depends on possibilities, which the culture gives (as it
was suggested by Eco 1976: 194). However the cultural "graphic conventions"
do not create absolutely arbitrary signs, but representative means motivated
by the ability to abstract and to exteriorize the borders between different
patches in a visual field. This ability and corresponding "conventions"
are connected with the development of ways of drawing and engraving of
lines on a surface, which were known in culture since the Upper Paleolithic
Period. The development of the "architecture with regular courses
of jointed masonry", as it was mentioned by Meyer Shapiro, prepared
the appearance of the "regular field" of depiction (Shapiro
1994: 3). Modifications of "graphic forms of vision" can be
correlated with such technical inventions as fresco, mosaic, encaustic,
glaze, etching, etc. Invention of the oil paints and the change of palette
function (as a tool not only for a rubbing but also for mixing paints)
promoted a development of the "painting way of vision" and created
conditions for the establishment of the "principle of palette"
for the perceptographic code of the New-European painting.
In a row of technical means elaborated in culture for operating optical
processes, a painted picture can be understood as an instrument, comparable
with such technical inventions as mirrors, stained-glass or transparent
windows, lenses, etc. Each of these technical means together with its
possibilities of optical transformation gives opportunities of some own
ways of vision. If, for instance, the medieval stained-glass windows permitted
to show the depicted figures as immaterial ideas "floating"
in the rays of light, the transparent windows, on the contrary, help to
see an earthly "picture" behind their frame. The development
of transparent windows since the Renaissance Age, as well as of glass
mirrors (often having a form of windows) made a contribution to construction
of linear perspective. Besides, a mirror allows the subject to see himself
as an external object, and spreading of glass mirrors was a condition
for the development of self-portrait paintings and for reflections over
the relations between the painter and the model ("The Arnolfini Marriage"
by Jan Van Eyck, "Las Meninas" by Velazquez, etc.). In a similar
way the production of lenses and "magnifying glasses" influenced
the wish to peer into small details, and it is notable, that Leeuwenhoek's
discoveries coincide with the "golden age" of still-life in
Dutch paintings, where the optical instruments were used for creating
the naturalistic illusion.
When photography based on combining of lenses and light-sensitive materials
was developed, the ways of vision changed again. Instead of the relatively
complete and closed model of the world, which was created in classic picture
and, especially, in medieval icon painting, photography due to its technology
has to fix only single fragments of the spatial world. It does not "collect"
the features of different things in one image - as painting do, but takes
only something partial, concrete and individual. Therefore, it reproduces
the space of the world not metaphorically, but metonymically. The change
in the ways of vision after developing of photography influenced the painting
itself, which began purposely "cut" a depicted space and represent
it as a fragment of space exceeding the frames of a picture (for example,
in Degas' paintings).
Cinematography extends these depicted space even more, "linking"
many photogrammes in time and synthesizing its single fragments in discrete
or continual rows. Thereby a new "cinematographic" way of vision
was developed and influenced new forms of perceptography in paintings.
Painters began looking for the means of division of spatial movement into
single stages and their "summarizing" in a united picture (especially
this way of vision was developed by Futurists).
As a continuation of the row of technical means creating depictions like
photography and cinematography a "computerography" can also
be considered. It allows to combine depicted spaces of different kinds,
to join and to separate them, change their metric and topologic properties,
etc. Despite each of these technical opportunities are known long ago
to artists separately, their combination by computer gives more freedom
for visual thinking.
However, the "photogrammes" differ from "chirogrammes"
(in Gibson's terms) not only regarding to hand-created, but also to "mind-created"
product of artist. They are not "perceptogrammes" in full sense,
because they do not exteriorise a perceptive image of any subject more,
but remake only optical conditions of its receiving. A "mechanical"
reproduction of such conditions permits the spectator to master only the
means of the natural (as far as it is possible for culturally educated
mind) perceptual code, and not to develop special skills of perceptogrammes
"reading". Nevertheless an artistic application of perceptography
in these "photogrammes" is possible in case the picture is specially
constructed as if it was made by the hand and mind of an artist - as,
for example, in case of Sergey Eisenstein, who drew the single frames
of his future films as artistically ordered pictures.
So, the connection between the external optical technique and the "internal
implements" mediating the "technique of vision" in the
perceptographic and other visual codes is obvious. Both of them develop
according to their own "logic" and are also determined by the
conditions of the visual culture. If the last is not ready to accept some
visual ideas yet, only technical possibilities for their realization are
not enough. For example, despite the mosaic technique gives possibility
for optical mixing of colors and for the "alphabetic" principle
of their arrangement, only Poinitilists, based on the "irrelevant"
technique of oil paintings, treated to these means as to the subject of
special artistic elaboration.
***
In conclusion I would like to suggest some methodological remarks. Semiotics
of visual-spatial codes and especially semiotics of perceptography is
a sphere, where an application of traditional semiotic conceptions comes
across with a "resistance" of the researched material. It is
not surprising, because the main versions of semiotics are based on generalizations
of verbal and derived from them sign systems - in the spheres of logic
(Peirce and others) or linguistics (Saussure and followers). Both of them
deal with higher levels of mental activity operating more or less abstract
conceptions and generalized ideas. Despite the visual-spatial means of
representation afford to express such conceptual meanings as well, much
of them are formed on lower levels of mind. It is true for the synaesthetic
codes, mediating connections between feelings of diverse modalities on
the sensory level, particularly - for the architectonic code, regulating
relations between visual images and kinesthetic feelings of mechanical
forces, of weight relations, of balance, etc. It is true also for the
perceptual and derivative perceptographic codes, which plane of contents
is developed on the perceptual level. The codes mediating connections
on these levels belong themselves to the signal-indexal type of information
processes and are not sign-codes, if the concept of "sign" is
accepted in enough narrow sense (see: Tchertov 1999). These "non-sign"
means of representation and communication can remain nevertheless in the
sphere of semiotic, if the last is not limited by Saussurean and even
by Peircean projects of semiotics and is extended to all code means of
information. In this connection it is appropriate to remind , that besides
logical and linguistic projects of general signs science there are some
other semiotic projects, appeared within the frames of other disciplines.
Visual semiotics and especially semiotics of pictoriality can be connected
with psychology, where, for example, the idea of the "universal sematology",
accepted in Buhler's "Sprachtheory" was grown. Even greater
interest to semiotics of visual-spatial means has aesthetics, which by
its separation in Baumgarten's work (Baumgarten 1750, § 13) has already
provided "Semiotica" as its necessary part, and which is to
be considered, following Croce, as a "universal science of expression".
One can find many of "protosemiotic" ideas in art theory, which
from Alberti till Gombrich researches the means of visual representation.
It is naturally therefore that researches into sphere of art or into psychology
of visual perception are included in context of the pictorial semiotics
(as, particularly, in: Sonesson 1992, 1995). In the same time it is also
true, that semiotics of the visual-spatial codes in general, and semiotics
of perceptography, specifically, is not identical to conceptions of psychologists,
aesthetists or art theorists. Their fruitful ideas can be developed and
get more exact explication within domain of these branches of semiotics.
However it is possible only under the condition, that a pertinent set
of concepts will be elaborated in the sphere of visual semiotics itself.
The presented paper is an attempt to do some steps in this direction.
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